Nova Labs
Growth Plan · Customer since Mar 2025 · Renewal in 45 days
HIGH RISK
74 / 100
↑ 15 points in the last 30 days
Beacon's Current Assessment
Beacon is reasoning over current signals…
What we know
Verified customer signals and facts.
Usage declining 22%
Gradual decline over 8 weeks.
Champion inactive 30 days
Longest gap since onboarding.
Adoption declining
Two of five core features now unused.
2 support tickets unattended
Both low severity.
Renewal in 45 days
Shorter runway than Acme.
What Beacon thinks
AI-generated hypotheses — requires validation
Possible hypothesis
Customer priorities or internal ownership may have changed.
Supporting evidence: Medium
What we need to learn
Open questions for the CSM to answer.
- Who owns the account internally today?
- Has the original business goal changed?
- Is anyone still getting value from the product?
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